YTFOODS

Company description

We are into processing, packaging and distribution of premium quality indigenous foods across the country.
We launched in the year 2020 and are located in Lagos, Nigeria.
We process Garri, Dry Crayfish, All-purpose Spice, Peppersoup Spice and Curry Powder, then distribute across the country.

Team

1. Yetunde Taiwo Adekunle – Founder
2. Adewale Adekunle – Production Manager
3. Olawale Shakoor – Legal Advisor
4. Tunde Ogunrinde – Business Advisor

Countries of operation

Nigeria

Ownership of company

Nigeria

Year of incorporation

2016

Number of years since incorporated

10

Project pitch

YTFOODS is into healthy premium indigenous foods delivered to the doorstep of health-conscious individuals across the world. We are NAFDAC approved and possess our export license, export readiness training, and other necessary documentation. We are empowering healthy eating and economic growth in connection with SDG Goals No. 2 and 3, which focus on Zero Hunger and Good Health & Well-being.

Problem Statement:
The world’s growing middle class demands convenient and healthy indigenous foods, but local processors like YTFOODS face challenges scaling production, distribution, and marketing to meet demand.

1. Lack and limited accessibility to clean, quality, authentic locally sourced indigenous foods and ingredients for good health and economic growth. About 30% of Africans suffer from malnutrition (WHO source), while 70% of foods consumed are imported.
2. Inconsistent quality and safety standards in food and spice processing globally.
3. Stress of visiting open markets for busy career professionals and women. About 75% of working women spend 8–12 hours on work-related activities (FMARD source).

Proposed Solution:

1. Accessibility: Making quality indigenous foods easily accessible to busy professionals, women, and health-conscious individuals seeking authentic flavours at affordable prices globally.
2. Strategic partnerships for distribution.
3. Market expansion into new African and Western countries.

Target African Countries: Senegal, Ghana, Togo, Kenya, South Africa, and Cameroon — countries with strong cultural and economic ties and high market potential for our products.

Western Countries: Canada, UK, USA, and Germany.

Export Objectives:

1. Increase international brand awareness by achieving a 30% increase in visibility within key diaspora markets within 6 months.
2. Increase export conversion rate by achieving a 10% conversion rate on the export-focused website.
3. Promote healthy diet and living.

Target Market:
Individuals between the ages of 18–65 seeking organic, authentic foods and indigenous flavours.

Type of Project

Scaling indigenous foods for domestic and export markets

Stage of project

Growth

Total project cost (in EUR)

150,000

Annual revenue (in EUR)

0–10,000 EUR

Number of employees

Between 10 and 50 employees

Financing needs (in EUR)

150,000

Type of financing needed

Grant or Equity

Planned allocation of fundraising capital

1. Production Expansion & Equipment (45%)
2. Marketing and Branding (20%)
3. Products R&D and Operations (10%)
4. Distribution & Partnerships (25%)

Email

[email protected]

Website/URL

www.ytfoods.com.ng